Who is this guide for?
If you’re responsible for organising content (sessions, speakers, panels etc) at exhibitions, expositions, trade shows or consumer shows then this guide is for you.
Or if you’re an event director looking for ways to engage your audience beyond the traditional speaker-on-the-stage model, you will find ideas that some of your peers are using.
If you’re new to your role, the guide should be particularly useful. But even if you’ve been doing it for a long time, there should still be some ideas or approaches that are new to you.
What’s included?
Here’s a preview of the table of contents:
Why read it?
Here’s what some event industry experts have to say about it…
‘Content and connection are the main reasons we attend events, yet there is a dearth of literature about how to manage them successfully.
In Event Content Management, Joe Atkinson addresses the former, providing a practical guide for exhibition organisers that is brimming with real-world examples, case studies and best practice. Event professionals new and old will derive great value from this accessible and easy-to-read guide.’
James Morgan, PhD, CSEP, Dean, International Tourism and Hospitality College, Riyadh and Founder, Event Tech Lab
‘Content is king for many events and exhibitions, both digital and in-person. To be able to create, organise, market and/or distribute this content are essential skills for many event and exhibition organisers. Joe Atkinson’s Event Content Management is a well-organised and extensive primer on how to manage these tasks. It is clearly written and has many useful ideas and suggestions.’
Corbin Ball, CSP, CMP, DES
‘Joe thinks deeply about the processes and systems involved in managing event content. He can teach even the most experienced exhibition organiser a thing or two about how to best manage content. I am always keen to learn from Joe, his advice just makes sense!’
Miguel Neves, Editor-in-Chief, Skift Meetings